Dutchess Tourism
These award winning tourism campaigns have gotten amazing results and tourism traffic has increased tremendously. Their website traffic has gone up by 600% and digital ads click through have also increased. Designing hundreds of advertisements targeting specific age groups is no easy task. Although the goal is the same - driving tourists to the area - the strategy and execution has to change very often and that is why user research has been crucial for each project.
SPECIFIC TASKS:
Creative Direction
Research
Brand Identity
On-Set Photoshoot Direction
On-Set Video Direction
Web Design
