On-Set Video Direction
Art Directing tourism videos is very hands on and fun. The personal story of the narrator was a focus point for these videos. I wanted the viewer to experience Dutchess County as if they were the person speaking - giving them a sense of being there. This experience based idea is what drives the whole campaign. One of the most recent projects include a virtual reality experience in which you can feel as if you're really there. My job included everything from hiring models, voice overs talent, and production company, creating scripts, picking music, picking the cuts and designing the timing and overall look. These award winning videos have reached thousands of views across multiple platforms and have helped drive more tourists to the county.
Award Winning Video
The Dutchess Craft Beverage is an award winning long-form video, which highlights different locations where metro NY and local audiences experience the "Distinctly Dutchess" craft beverages.