Michael's Appliance Center
When I was given the task to create a brand and a website for Michael's, I immediately thought to create a "badge" or "mascot" that people could identify with. I created an owl with the M in the middle to represent their name and up until today that is being used across the stores. It was called the "badge of knowledge" and it was developed into a stamp of their service to people that just came in to find out more about products. I also designed and developed their website and created their brand for multiple marketing campaigns.
SPECIFIC TASKS:
Identity Design
Website Design & Development
Marketing Strategy